Reliance Retail on Friday unveil the first freestanding Gap store in partnership with Gap Inc. in Mumbai. In a press release, the company declare that it is the official retailer of Gap across all channels in India.

Since last year Reliance Retail has opened more than 50 Gap shop-in-shops. The opening of the new Gap store at Infiniti Mall in Mumbai marks the launch of the second Phase of the Reliance-GAP partnership.

According to a press release, the extension of Gap's India presence will incorporate opening a series of freestanding stores across the nation in the coming months. The Gap store at Infiniti Mall will include denim, logo products, khakis, and trendy essentials for men, women, kids, and babies.

President and CEO of Fashion & Lifestyle, Reliance Retail Ltd., Akhilesh Prasad, said about the opening of GAP's first store in India that in the new iconic GAP store, customers will find not only a brand new retail identity but also a tech-enabled shopping experience such as smart trial rooms, express check-out and many more, along with the better value of the product.

Managing Director of International, Global Licensing and Wholesale at Gap Inc., Adrienne Gernand, said, “We are excited to partner with Reliance Retail to continue expanding our presence in India through our partner-based model.”

He also added, "Growing Gap's brick-and-mortar business through the launch of freestanding stores and multi-brand store expressions has enabled us to enhance our reach for Indian customers and meet where they are shopping. "

Reliance Retail Ltd., a subsidiary of Reliance Retail Ventures Ltd., holds all retail businesses under Reliance Industries. On the other side, Gap is a famous apparel company in America that owns multi brands such as Athleta, Old Navy, Banana Republic, and Gap.