From there she received the business thought of offering high quality sanitary merchandise and launched Mirai-me model of tampons which are made up of 100% licensed organic cotton sourced from Europe. The USP of the product is that each the tampons and its packaging are bio-degradable and goal to supply ladies the very best safety throughout her intervals whereas preserving the surroundings.
“Periods or menstruation is still a taboo in India but we are broadening our horizons really fast and a lot has changed in the last few years. Gone are the days when women were hesitant to speak about menstruation and its related issues. Specially the working class and the millennials can select what is good for them and are ready to spend extra bucks for their comfort, health and hygiene. So I decided to sell tampons that are affordable and good for health compared to what is available in the market and are also good for the environment,” Dash mentioned.
Dash with her good friend Debasis Sahoo, who’s a advertising and gross sales skilled, co-founded Mirai-Me in July 2018. In the final six months, the corporate has bought round 15,000 items of tampons online and the demand is rising. The product is obtainable in main retail platforms like Amazon and Flipkart.
The direct-to-consumer product comes in a pack of 15 with combine and match sizes for various days of intervals at a value of Rs 275 per packet. The tampon market in India is large. Out of the overall 37.5 crore menstruating ladies, 2.5 crore are utilizing this product. But all that’s out there out there are both manufactured from rayon or polyster, amongst others. Mirai-Me tampons are 100% organic cotton that’s GOTS (Global Organic Textile Standard) licensed. “We do not use chlorine to bleach our cotton and hence less irritation and allergies,” she added.
The main orders they’re getting are from large cities like Bangalore, Chandigarh, Mumbai, Pune, Chennai and New Delhi. It will take a while to vary the apply of utilizing sanitary merchandise in Odisha however now we have been organising talks and classes at completely different company homes and faculties to create consciousness about menstrual hygiene, mentioned Dash, including, “Though sanitary pad have been promoted widely, it has many issues like women in rural areas don’t use panties so for using pads they have to change their clothing practice and spend extra money, while tampon is a better solution”.
Moreover, with India producing round 9,000 tonnes of sanitary waste yearly of which 90% are plastic these bio-degradable merchandise are good for the surroundings too.