Google is cracking down on fake critiques and ratings for apps on the Play Store, and revealed that it has eliminated millions of fake critiques and ratings as half of its efforts. The firm mentioned that fake and deceptive critiques can “undermine users’ trust in those ratings,” and to maintain this belief intact was a prime precedence for them
In a weblog submit, Google says it needs to “make sure that the ratings and reviews shown in our store are not being manipulated.” Google has additionally listed methods during which builders may very well be violating tips for the Play Store.
Reviews that violate tips, embody unhealthy content material or critiques, that are profane, hateful, or off-topic. Then there’s fake ratings, which are supposed to manipulate an app’s common score or prime critiques. Google says they’ve seen “different approaches to manipulate the average rating; from 5-star attacks to positively boost an app’s average rating, to 1-star attacks to influence it negatively.”
Fake critiques are main drawback on the web, and never simply the Google Play Store. For many customers, seeing a optimistic evaluate for an app, helps them determine on whether or not to obtain the identical. When fake critiques, or paid critiques assist bump up ratings for apps, which could not be that good, it does erode shopper belief, each within the app and the evaluate system.
Google has additionally highlighted that incentivized ratings or excessive ratings in alternate for cash or different reward are additionally in violation of the Play Store guidelines. The firm has additionally appealed to builders to not purchase fake or incentivized ratings, or run campaigns contained in the app, asking customers to provide the app 5 stars in alternate for an in-app merchandise. This additionally counts as incentivized ratings, and is prohibited by coverage.
The firm says it’s relying on system deployed by the Google Play Trust & Safety groups to weed out these fake critiques. The system “combines human intelligence with machine learning to detect and enforce policy violations in ratings and reviews,” in accordance with the weblog. Google has a workforce of engineers and analysts monitoring for suspicious exercise on the ratings and critiques phase.
The firm additionally confirmed that it had eliminated “millions of reviews and ratings” from the Play Store, although it didn’t give a precise timeframe interval for this. Google additionally says it has recognized hundreds of unhealthy apps as a result of suspicious critiques and score actions on them.