Facebook acquires visual shopping startup GrokStyle to bolster AI work


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Facebook might use the underlying AI technology and GrokStyle’s staff to bolster its personal efforts within the discipline. (Image: Bloomberg)

Facebook Inc mentioned it acquired visual shopping and synthetic intelligence startup GrokStyle Inc in a transfer to bolster the social-media firm’s personal AI work.

GrokStyle’s technology, which was built-in into Ikea’s cell app, was easy in follow. A consumer takes an image of a bit of furnishings and the technology would match it to related merchandise that might be bought on-line. On its web site, GrokStyle mentioned it’s “winding down” its business, however that it’s “moving on as a team” together with its technology. The firm didn’t disclose it’s becoming a member of Facebook.

“We are excited to welcome GrokStyle to Facebook,” Facebook spokeswoman Vanessa Chan mentioned in an announcement. “Their team and technology will contribute to our AI capabilities.” She declined to disclose a purchase order worth.

Facebook might use the underlying AI technology and GrokStyle’s staff to bolster its personal efforts within the discipline. The startup’s particular technology additionally is smart for Facebook Marketplace, the corporate’s service for getting and promoting objects from different Facebook customers on its social community.

The GrokStyle buy marks the second reported acquisition by Facebook this yr. Earlier this month, the corporate purchased the staff behind blockchain technology firm Chainspace for an undisclosed sum. The firm bought at the least 4 corporations final yr, together with startups targeted on messaging and AI.

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