Amazon India, Flipkart Post Record Growth This Festive Season: Report


Customers from over 15,000 pin codes joined Amazon Prime.

Bengaluru: 

Aiming to realize a much bigger pie of the $5 billion alternative this festive season, two huge e-commerce gamers Amazon.in and Flipkart on Friday introduced report transactions on their respective platforms, together with including new prospects particularly from the tier II and III cities within the September 29-October Four sale interval.

Consumer electronics, smartphones, vogue and enormous home equipment have been among the many prime gainers because the demand surged from smaller cities and cities this yr — indicating that the buyer spending has solely elevated within the nation regardless of slowdown fears.

Amazon.in mentioned it obtained orders from 99.Four per cent of pincodes whereas over 65,000 sellers from greater than 500 cities obtained orders in simply 5 days of the primary version of its “Great Indian Festival” sale.

Nearly 15,000 sellers greater than doubled the gross sales whereas millionaire sellers together with “crorepati” sellers exceeded 21,000 sellers within the sale.

Customers from over 15,000 pin codes joined Amazon Prime and Prime members can now be present in each nook and nook of the nation. The firm mentioned it registered over 88 per cent new prospects from small cities.

“The first wave of the Great Indian Festival was our biggest celebration ever with Amazon.in — orders from 99.4 per cent pincodes, over 65,000 sellers from more than 500 cities receiving orders in just five days and customers from over 15,000 pin codes joining Prime,” mentioned Amit Agarwal, Senior Vice President and Country Head, Amazon India.

According to market analysis agency Forrester, on-line retailers in India are anticipated to generate about $4.eight billion in gross sales from September 25 to October 29. About 80 per cent of those gross sales have been to occur between September 29 and October 4.

In the smartphone class, there was 15 instances development led by manufacturers like Samsung, OnePlus, Apple, Xiaomi and Vivo on Amazon.in.

“OnePlus recorded over Rs 700 crore in sales while Samsung saw a growth of 5 times compared to the Great Indian Festival 2018, led by stellar performance of the M Series and good demand for Samsung A series and Samsung Note 9,” mentioned Amazon.in.

Smart dwelling Echo gadgets noticed report 70 instances development — greatest sale ever for Amazon gadgets.

Large Appliances class noticed an eight instances development. Almost half of the gross sales got here from decrease tier cities powered by manufacturers like Godrej, LG, Samsung and Whirlpool.

Amazon Fashion noticed a 5 instances leap — led by footwear with a 6 instances enhance adopted by Apparel at Four instances which bought greater than 1 million items inside 24 hours of the sale going stay.

Aiming to convey the subsequent 200 million shoppers to the e-commerce fold, Flipkart mentioned that “The Big Billion Days” sale witnessed nearly 50 per cent development within the variety of new prospects in comparison with final yr, with 70 billion views in six days of the sale that started on September 29.

Clocking report gross sales powered by consumers and sellers from tier 2 cities and past, greater than 50 per cent of Flipkart Plus consumers have been from smaller cities and cities, whereas gross sales from tier three cities grew by 100 per cent (YoY).

“We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond,” Kalyan Krishnamurthy, CEO of Flipkart Group, mentioned in an announcement.

Nearly 50 per cent of prime sellers on Flipkart witnessed 3X development and over 40 per cent of transacting sellers throughout the sale have been from Tier 2 and past cities.

Fashion witnessed a 70 per cent development in gross sales in comparison with final yr and ladies prospects contributed 45 per cent to general vogue gross sales (items bought).

The cell class noticed the most important festive season until date, with manufacturers attaining greater than 2X development over the past yr’s sale.

The Electronics class witnessed an general development of 50 per cent in new prospects as 34 digital equipment have been bought each second throughout the early entry interval.

According to Snapdeal, the orders obtained thus far are 52 per cent increased than within the comparable sale interval final yr. The top-selling classes within the sale at Snapdeal are attire, vogue equipment, private care home equipment, lamps and lighting and normal merchandise for dwelling and kitchen.

“Snapdeal’s continued growth and leadership in ‘Bharat e-commerce’ is a proof that value-priced selection is an evergreen attraction for shoppers across India,” Kunal Bahl, CEO and Co-founder, Snapdeal, informed IANS.

Most shoppers took the EMI route to satisfy their needs.

“Number of customers shopping using EMIs was 1.5 times of Great Indian Festival 2018. New-to-credit customers shopping during Great Indian Festival grew 2 times over the event last year,” mentioned Amazon.in.

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